RedtalkersCI Redtalkers
Influencer CRM

Long-term creator relationships.

Boards, deal pages, and lifecycle stages built for creator partnerships.

340
Active creators
$4.2k
Avg deal value
78%
Creator retention
$1.4M
Pipeline value

Everything you get with Influencer CRM

Outreach, relationship, campaign, affiliate, gifting, and UGC boards

Per-creator deal pages

Communication timelines

Owners and team members

Internal notes and comments

Lifecycle stage tracking

01

Boards built for the creator partnership lifecycle

Generic CRM pipelines don't model how creator partnerships actually work. Redtalkers boards are purpose-built for the creator lifecycle: Outreach, Relationship, Campaign, Affiliate, Gifting, and UGC. Each board has stages that reflect reality — Outreach moves from Identified to Contacted to Responded to Negotiating to Signed. Relationship tracks from New to Active to Dormant to Churned. Campaign board goes from Briefed to Content Approved to Published to Measured. Drag a creator card from one stage to the next, and the system updates their lifecycle stage, notifies the deal owner, and triggers any stage-based automations. You can create custom boards for one-off programs — 'Holiday 2024 Gift Guide' or 'TikTok Spark Ads Q1' — and archive them when the program ends. Every board is connected to the same creator record, so moving a creator on the Outreach board doesn't lose their history on the Gifting board.

Creators by lifecycle stage

Distribution across all creator partnership boards

340creators
Outreach120
Relationship85
Campaign60
Affiliate40
Gifting25
UGC10

Deal value by month

Total deal value signed per month over 6 months

Jan$180k
Feb$220k
Mar$195k
Apr$280k
May$340k
Jun$400k
Total signed (6mo)$1.62M
02

Per-creator deal pages with full context

Every creator gets a deal page — a single view that shows everything about your relationship with them in one place. Their profile, audience demographics, and social stats. Every email, chat, and comment exchanged. Every campaign they've participated in with results. Every product gifted with delivery status. Every affiliate link with click and conversion data. Every UGC asset with usage rights status. Every contract, every payment, every note. When a new team member takes over an account, they read the deal page and are fully caught up in five minutes. When a creator emails asking about a past campaign, you find the answer without searching through five different tools. The deal page is the single source of truth for the creator relationship, and it updates in real time as new activity flows in from outreach, gifting, affiliate tracking, and UGC capture.

03

Communication timelines that capture every touchpoint

When did we last email this creator? Who responded? What did they say? Redtalkers communication timelines answer these questions instantly. Every email sent through outreach campaigns, every reply received, every internal note, every chat message, every status change — all logged on the creator's timeline in chronological order. Filter by channel (email, chat, internal note), by date range, or by team member. Search the timeline by keyword to find that specific conversation from three months ago. The timeline isn't just a log — it's a narrative of the relationship. You can see the arc from first outreach to first campaign to ongoing partnership, and spot gaps where communication dropped off. If a creator hasn't heard from you in 60 days, the timeline makes it obvious. Timelines replace the scattered memory of 'who said what when' with a permanent, searchable, shareable record.

Creator workload by owner

Active creators assigned per team member

Alex95 creators
Jordan78 creators
Sam62 creators
Taylor105 creators
Avg per owner85 creators

Creator retention trend

Percentage of creators still active after 6 months

JanFebMarAprMayJun
Current
78%
6 months ago
65%
Improvement
↗ +13pp
04

Owners, teams, and internal notes for collaboration

Creator programs involve multiple people — an outreach manager, a campaign coordinator, a gifting logistics person, an affiliate manager. Redtalkers lets you assign owners and team members to every creator deal, so everyone knows who's responsible for what. Internal notes let team members collaborate on a creator relationship without the creator seeing the conversation. @mention a teammate to pull them in. Flag a deal as 'needs attention' to surface it in the next standup. Set reminders for follow-ups — 'Check in with Sarah re: Q1 campaign terms next Tuesday.' The activity feed shows what every team member has done across all creator deals, so managers can see who's progressing deals and who's stuck. Role-based permissions ensure that contractors and agency partners see only the creators they're assigned to, while internal team members see everything. Collaboration that used to happen in Slack DMs and email threads now happens in context, on the deal page, where it belongs.

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