Capture and license creator content.
Filter by creator, campaign, platform, asset type, date, and performance.
Everything you get with UGC library
Automatic post capture where APIs allow
Manual upload
Asset tagging and creator attribution
Rights & usage permissions
Favorites and downloads
Performance metrics per post
Automatic capture and manual upload in one library
Creator content is one of the most valuable assets your brand produces — but only if you can find it when you need it. Redtalkers UGC library automatically captures creator posts where platform APIs allow: Instagram posts and reels, TikTok videos, YouTube shorts. When a creator posts with your brand's hashtag or mentions your account, the post is pulled into your library automatically — thumbnail, caption, engagement metrics, and permalink. For platforms without API access or for content that doesn't trigger auto-capture, manual upload lets creators or team members add posts directly. Upload a video file, paste a permalink, or connect a Google Drive folder. Every asset — auto-captured or manually uploaded — lives in the same searchable library, tagged with the creator, campaign, platform, date, and asset type. No more scrolling through Instagram trying to find that reel from last month. No more downloading videos to your desktop and losing them in a folder.
Assets by platform
Distribution of UGC assets across social platforms
Library growth over time
New assets added per month over 6 months
Tagging, attribution, and smart filtering
A library of 10,000 UGC assets is useless if you can't find the right one in 10 seconds. Redtalkers tagging system lets you label every asset with custom tags — product name, campaign code, content theme, asset type (video, image, carousel, story), usage status, and more. AI-assisted auto-tagging suggests tags based on the post's caption, hashtags, and visual content, so you don't have to manually tag every asset. Search by any combination of filters: 'Show me all video assets from the Summer Launch campaign by creators with over 100k followers that are licensed for paid social.' Results appear instantly, with thumbnails and engagement metrics visible in the grid view. Save filter combinations as custom views — 'High-performing Reels,' 'Licensed for Ads,' 'Beauty Creators' — and switch between them with a click. The library becomes a searchable, filterable asset database that your whole team can use.
Rights and usage permissions that keep you compliant
Using creator content without proper rights is a legal and reputational risk. Redtalkers rights management tracks the usage status of every asset: Requested, Granted, Denied, Expired, or N/A. When you want to use a creator's post in a paid ad, you send a rights request through the platform — the creator gets an email with the specific usage terms (channel, duration, geography), and they approve or deny with a click. Once granted, the asset is flagged as 'Licensed for Paid Social — expires 2024-12-31' so your media buying team knows exactly what they can and can't do with it. Expiring rights are flagged 30 days before they lapse, so you can renew before the asset becomes non-compliant. Usage terms are visible on every asset in the library, so there's never any ambiguity about whether you have the right to use a piece of content. Compliance becomes a built-in workflow, not an afterthought.
Assets by rights status
Licensing status across all library assets
Top assets by engagement
Highest engagement rate posts in the library
Performance metrics that show which content wins
Not all UGC is created equal. Some posts go viral and drive massive engagement; others fall flat. Redtalkers tracks performance metrics for every asset in the library — views, likes, comments, shares, saves, and engagement rate — pulled from the original platform data. Sort by engagement to find your highest-performing assets. Filter by platform to see which content performs best on TikTok versus Instagram. Compare a creator's UGC performance across campaigns to identify your most reliable content producers. Performance data helps you make smarter decisions about which content to license for paid ads, which creators to prioritize for future campaigns, and which content themes resonate most with your audience. When your paid media team asks 'what creative should we use for the next ad?' you point them to the UGC library, filtered by 'licensed, high engagement, video format' and they have options in seconds.
Ready to try UGC library?
Start free. No credit card required. Full access to all features.