Automate the busywork.
Trigger-based rules, email/SMS sequences, and multi-step automations.
Everything you get with Marketing automation
Email and SMS sequences
Trigger-condition-action rules
Drip campaigns and follow-ups
Lead scoring updates
Webhook actions
Audit log of every run
Trigger-based rules that fire at the exact right moment
Marketing automation is all about timing. Send a follow-up too early and you seem pushy. Send it too late and the lead has gone cold. Redtalkers trigger-based rules fire at the exact right moment based on real customer behavior. A lead visits your pricing page three times in a week — trigger a personalized email from their assigned rep. A contact downloads a whitepaper — add them to a nurture sequence and notify sales. A deal moves to the negotiation stage — send an SMS to the deal owner with a reminder to follow up within 24 hours. Triggers can be based on page visits, email opens, form submissions, deal stage changes, tag additions, custom field updates, or any combination of conditions. You build the rule once with a visual if-then builder, and the system handles the rest — running silently in the background, 24/7, never forgetting, never getting distracted, never sending the wrong message to the wrong person.
Email engagement by sequence step
Open and click rates across a 5-step nurture sequence
Campaign performance by channel
Open and reply rates for email vs SMS campaigns
Email and SMS sequences that nurture on autopilot
Drip campaigns are the backbone of modern marketing. Redtalkers lets you build multi-step email and SMS sequences that adapt to how each contact engages. Send email one on day one. If they open it, wait two days and send email two. If they don't open it, send a different subject line variant on day three. If they click a link, trigger a sales alert. If they reply, pause the sequence and let a human take over. Every step can have branching logic, A/B subject lines, dynamic personalization tokens, and conditional delays. You can mix email and SMS in the same sequence — an email on Monday, a text on Thursday if the email wasn't opened. The sequence builder is visual and drag-and-drop, so marketing teams can build complex nurture flows without writing a single line of code. And because every sequence is tied to the CRM, you can see exactly which sequences influenced which deals, and which steps had the highest engagement.
Lead scoring that adapts as behavior changes
Not all leads are created equal. Someone who downloaded a checklist is less sales-ready than someone who requested a demo. Redtalkers lead scoring assigns points based on demographic fit and behavioral engagement — job title, company size, page visits, email opens, form submissions, content downloads, and more. Scores update in real time as contacts take new actions. A lead who was a 30 last week might be a 75 today after visiting the pricing page and attending a webinar. Thresholds trigger automatic actions: a score above 60 routes the lead to sales, above 80 creates a deal in the pipeline, below 20 drops them into a long-term nurture sequence. Marketing and sales can finally agree on what 'qualified' means because the scoring model is transparent, configurable, and backed by data. No more arguing about lead quality in the weekly pipeline meeting — the score speaks for itself.
Automation funnel conversion
Contacts progressing through the automation journey
Automation activity over time
Total automation runs per month over 6 months
Audit logs and webhooks for total accountability
When you automate marketing, you need to know exactly what happened, when, and why. Redtalkers keeps a complete audit log of every automation run — which rule fired, which contact it affected, which email was sent, which webhook was called, and what the outcome was. If a contact received an unexpected message, you can trace the exact chain of triggers and actions that led to it. If a sequence underperforms, you can see step-by-step where engagement dropped off. Webhook actions let automations push data to external systems — notify Slack when a VIP lead scores above 80, sync a new subscriber to Mailchimp, trigger a Zapier workflow when a deal closes. The audit log isn't just for debugging — it's for compliance, for reporting, and for continuously improving your automation logic based on what actually works.
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